UDF won all the by-elections. In plain sight it will look as a sweep by the UDF. But if you look carefully into it, then you will see the marketing aspects of it.
I work as a Marketing Analyst for my bread and butter. So this is my analysis as a Marketing Analyst.
UDF was in the opposition when the Lok Sabha election happened in Kerala. LDF was ruling and there definitely was a anti-left wave during that election. But we electorate are stupids and we could forget that very quickly. And the UDF workers are lazy, they could easily become complacent.
So the High Command did a very clever thing. UDF fielded couple current MLA's as candidates of the Lok Sabha. I don't think it was necessary to field them to win the seats. But they fielded them so that their Assembly seats would go vacant and then they could conduct an election between the Panchayat Elections and Lok Sabha election.
3 UDF stronghold assembly seats thus came vacant and in the by-election which happened almost 6 months after the Lok Sabha election, the UDF retained their existing seats.
But the media portrayed it as a huge victory for the UDF and a disaster for the LDF. And their plan is working. The UDF workers are not complacent anymore and they are active.
In six months, the Panchayat elections will be there in Kerala. And UDF workers are already ready for that, the common people thinks that there is a pro UDF wave in the state. And LDF workers with two consecutive defeats are demoralized like never.
The UDF and the media pulled a clever strategy very successfully. And it would be so hard for the mass to understand it and I don't think they will ever understand it.
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